Herpreneur™

HP 70: How to best market my itunes App? with Annette Lackovic

Hello fellow Annette!
I have created a beautiful mindfulness app that focuses on relationships.
It’s called “Take Two – Two minutes to a better relationship. I would love to know how to best market this app.
Here’s a link to the website and app store if you’d like to take a look.
Thanks for your wonderful energy and help.
Annette Phillips
Today I cover 3 different types of marketing strategies – from ‘no cost marketing’, ‘low cost’ and ‘high cost’.
Please understand this advise isn’t just for an App but for many products and services you want to sell.
If you are a business owner I want you to listen to today’s show and ask yourself “how can I do the same thing for my business?”
Because you can!
Enjoy!
Annette xx
Got any questions for Annette? Feel free to drop it here
Listen on Annette’s website
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HP 69: Lisa Curry – Happy Healthy You!

It’s not a surprise that Lisa Curry continually launches health products and programs after a lengthy career as a famous athlete.
The triple Olympian athlete and motivation speaker shares how doing business is very similar to being an elite athlete “A lot of it is about communication; How I’d motivate someone when I train them for the world championships is exactly the same type of communication I use for my team”.
Lisa shares her business successes and how business is about testing.
Openly sharing she had a few failed attempts along the way “but it’s also about looking at the lessons when something doesn’t go to plan; there’s lessons in everything”.
With her most recent company launch ‘Happy Healthy You’ delivers life changing supplements that make a real change in women’s lives.
Lisa talks personally about those “middle of the night toilet trips” (some of you know what she means…I certainly did!) and how her product Happy Bladder cleans up your bladder function so it puts an end to that!
Plus the significant shift in your mood when using her best selling product Happy Hormones.
Happy Hormones has helped over 300,000 women reduce their stress by simple drinking this magic natural potion “I feel so clam when I take it, it’s like nothing can rattle me”.
Full disclosure I ordered both products the moment we hung up!
You’ll also learn on #herpreneurradio how Lisa Curry, a full blown business women has been working on one business idea for 10 yrs….that’s about to launch! It’s a health retreat escape at her beautiful 6 acres property; you can follow her on instant to be the first to know when it’s ready to open the doors.
Enjoy this iconic women!
Annette
Mentions on the show:
Happy Health You website
Happy Hormones 
Happy Bladder 
Hormone assessment
FREE 8-Week Program to help balance your hormones naturally.
Lisa’s Instagram
Lisa Curry AO
Triple Olympian Motivational Speaker
Lisa Curry AO is undoubtedly one of Australia’s most popular personalities, with a unique and powerful message about personal success, overcoming obstacles, discipline, determination, weight loss, regaining your health, and getting the best out of people.
She has achieved and learnt so much from being a triple Olympian, Keynote Motivational speaker, Best selling author of Six Health and Fitness books, Personal Trainer, Coach, Board member, TV and Radio presenter, Product ambassador, defibrillator recipient and mum. With Five Online Weight Loss and Fitness Programs and her new Hormonal imbalance educational website. Lisa continues to work and speak to help motivate, inspire and educate people to help them realise their full potential..
Sporting History
Best known for her long and successful swimming career; she has competed in three Olympic Games, two World Championships and three Commonwealth Games and her competitive swimming career spanned an awe-inspiring 23 years and saw her ranked in the top 25 swimmers in the world every year she competed. She held Australian and Commonwealth records in every stroke [except backstroke] from 50 – 400 mts, a feat no other Australian swimmer has ever achieved. She was also the first swimmer to represent Australia at Commonwealth and Olympic games as a mother. At the age of 30 with 2 small children, Lisa swam the fastest ever at the 1992 Barcelona Olympics and rates this as the highlight of her career.
Lisa returned to elite sport after swimming coaching and competing with her outrigger team, the Riggeroos, to win four World Championships in the 72 km Outrigger Canoe race in Hawaii becoming the first Australian team to do so in the history of the race. She also was the first Australian ever to win the Hawaiian Molokai to Oahu 66 km solo outrigger race.
Listen on Annette’s website
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HP 68: How do I work out my target market? with Annette Lackovic

Today’s episode, I will answer the question on how to work out your target market.
The question came to Petar and I from someone at an awesome business marketing group we attended, and they were interested in knowing what our business does and who it helps, but from the answer Petar gave, I felt the need to address just how you can find out your target market, specifically by teaching you the difference between demographic profile and the psychographic profile.
Enjoy
Annette Lackovic
Mentions in the show
Episode 67 –  So you want to start your business with Ingrid Thompsons
Get Ingrid’s book for free here
Got any questions for Annette? Feel free to drop it here
Listen on Annette’s website
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HP 67: The Evolution Of Business, Love and Life

Our mindset is critical in determining who we become and how successful we get.
No matter if it’s Business, Career, Relationships, Health….the way you think and act affects your whole life.
The importance of continually grooming the way you think; what you do and don’t let into your world is crucial for evolving into the best version of yourself.
In this episode, Annette is interviewed on The One Shot Movement Podcast with Craig Schulze. She shares enormous wisdom in sales and continual motivational messages that will inspire you to take massive action.
Annette is extremely passionate about empowering women to be the best version of themselves and helping them achieve the ultimate lifestyle and freedom they desire. Stay tuned for more on that and so much more.
Listen on Annette’s website
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HP 66: How to stop the burn out? with Annette Lackovic

Annette I’ve been listening to your podcast for years and would love to know your advice on how to stop the burnout. I’m a single Mum of 3; I run my own successful business but if I stop the business will stop.
I’m exhausted!
I want to be a happier mother, I want to be less stressed and I want to get my diet and sexy body back though fitness is last one my list.
Any tips you can share on how I can do it all and not burn out! Hard ask I know but it’s worth a shot!
Stephanie T.
Today I share 3 major strategies to help Stephanie get her body and mind back into check so she puts a stop to her burn out.
If you are feeling overwhelmed with ‘the juggle’ of life, being a mum and business you’ll love this advice.
Enjoy
Annette Lackovic
Listen on Annette’s website
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HP 65: So you want to start a business? With Ingrid Thompson

More women are creating businesses today than men.
Many of these women have stepped out of corporate or are stepping back into work after raising a family.
Either way, there’s one rule you’ll need to know about starting a business… will it be profitable?
Ingrid Thompson says it best in her interview today “If nobody is buying from you, then you have got yourself a hobby”.
In this interview, we speak to Ingrid who is the founder of Healthy numbers and the author of the published book ‘So you want to start a business’.
You can easily hear Ingrid’s 20 years of business consulting advice on things you must have established, also things to think about before launching your business… she even shares solid advice for the seasoned business owner.
Key takeaways in today’s interview:
The most common mistakes made in a start-up business
The most important consideration when starting a business?
The key characteristics for someone building and running their own business?
The difference between ’Real Metrics and ‘False (vanity) Metrics’
This is a great conversation about business growth. It really helps you put on the ‘right hat’ when starting your business. Ingrid really helps you step into grooming your business acumen from the get-go so.
Ingrid shares exactly why to set it up correctly and ensuring it will take off smoothly and gracefully …and last the distance.
Enjoy
Mentions on the show:
Get your free book here
Ingrid’s website
Ingrid’s LinkedIn
Ingrid’s Twitter
Ingrid’s Facebook page
Who is Ingrid Thompson and what is her business?
Ingrid is the Founder of Healthy Numbers, a training and education company that helps people start, run, and build their own business. There is a strong focus on business and financial acumen.
Ingrid Thompson is a Business Consultant and Mentor with almost 20 years of experience working with small businesses across Australia and the US.
While Ingrid works across a broad range of small business sectors she has a particular passion for people in the health, allied health, and the well-being sector. Health professionals who are extremely good at what they do, yet rarely have the opportunity for business acumen training and education.
Ingrid superpower is taking the complex and making it simple and easy to understand for everyone.
She is the author of the book “So you want to start a business; The Seven Step guide to create, start and grow your own business.”  which is published by New York publishing house Morgan James.
Ingrid is the host of the popular and successful podcast with the same name “So you want to start a business” which has been running for 4 years and has more than 120 episodes.
She is recognized as one of Australia’s foremost authorities when it comes to small business and especially small business start-ups. She’s devoted to helping people understand how to set solid foundations for their business.
Ingrid loves good food and good conversation. She lives in Sydney with her partner and their 4 cats.
Listen on Annette’s website
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HP 64: Do webinars work for selling high ticket items? with Annette Lackovic

“Do webinars work for selling high ticket items?”
Jennifer Miya
Today I answer a question about webinars.
Below are the 4 key things I cover in detail.
Also I have a free gift for you below, ‘How to create a 5 figure webinar’ infographic.
Today I step through 4 key points to help your webinar convert:
What a well-created webinar that sells looks like.
Numbers game – 10% close rate’ 25% show rate…
Sales funnel – what is it; why it works.
The importance of the webinar duration in comparison to the price point.
Get your free webinar gift here
Listen on Annette’s website
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HP 63: Born Great – How to go from lost to being on purpose with Emily Gowor

Do you ever feel lost, or gone off course? Or craving to get realigned with your purpose?
In this episode, Emily Gowor shares her methods on how she helps entrepreneurs uncover their mission and reconnect to their soul with her four keys to getting ‘on purpose’.
After overcoming depression at age 19, Emily devoted herself and her life to bringing writing and inspiration to the world – and she has now spent more than a decade showing people that it is possible to live an extraordinary life.
Emily Gowor is an inspirational writer, author, and speaker.
As the author of more than 11 published books on the topics of self-help, entrepreneurship, and writing – including Born Great – Emily produced an award-winning blog, Life Travels in 2010 and 2011, attracting thousands of readers. Emily shared the stage with Dr. John Demartini in Melbourne, Australia.
Emily’s writings, projects, and speaking presentations have touched and moved thousands globally as she inspires people to reach for more. Her purpose-finding tool, the Inspiration Formula, is licensed to consultants around the world who are dedicated to showing clients a lasting glimpse of their destiny on Earth. As a winner of the 2012 and 2014 Anthill 30 under 30 Young Entrepreneur Award, Emily has been featured in a range of media sharing her inspirational messages.
Having already fulfilled upon a profound and thriving career, Emily finds continual inspiration in the world as she continues to bring her love for humanity to the forefront into all she does.
Mentions on the Show
Emily’s website
Emily’s book
Dr. Demartini (The Breakthrough Experience)
Listen on Annette’s website
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Q&A Monday #2 – Ask Annette anything… How do I get over the fear of a sales follow up phone call

Q&A Monday
Today’s question comes from Anna_flower
“How do I get over the fear of the phone for follow up sales calls? I am great face to face but when I have to make a follow-up call; I purposely get distracted doing other things so I can dodge doing them?”
Today I share 5 life-changing tips for if you have a fear of follow up calls. the first one I share is as doozy…its a total game changer and super simple to do.
Press play above ▶️
Pssst….If you have a question you’d love me to answer on the show private message me now 🙂
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HP 62: What does NO mean to you?’ with Kate Meade

All she ever dreamt of was being a dancer and a radio host. Though every step Kate took to achieve her teenage goal, she continually got turned down…
…it was No, after No, after No!
The ‘no’ fueled her mission even more.
Let’s just say she made it happen in a big way! Go Girl!
Today, Kate Meade is the founder of the Victorian Dance Festival which is one of the largest dance festivals in Australia.
Kate is also the co-host of ACE Radio’s morning breakfast show, and the host of ‘Women of Influence’, a podcast on a mission to find and share the inspiring stories of incredible women.
Mentions on the show:
Kate Meade’s website
Kate’s podcast
Kate on Ace Radio
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Q&A Monday #1 – Ask Annette anything… “Is there an easy way to get testimonials from clients?”

Q&A Monday Today Annette covers a question about ‘Testimonials’ Question: “Annette, I heard Petar and you do a Facebook live of testimonials and how important they are to the sales process. I always find it hard in getting testimonials off clients, do you have any tips on this?” – Katherine Geoffrey Listen to Annette’s answer Listen In
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HP 61: Reverse Selling Method with Petar Lackovic

Imagine if you could flick the switch and have a customer chasing you asking to buy, not giving objections…and have you feeling like sales is easy, like you don’t have to sell?
Sounds to good to be true?
Today I thought I’d let straight out of the gates my husband Petar to share with you some tips on how to ‘flip’ the sale from chaser to chasee using our Reverse Selling Method which has seriously changed the goal post for small business owners.
For many businesses owners you need to learn how to sell as your business cannot grow without paying customers. But how do you do it without feeling salesy?
Firstly Pete strips it down to 3 critical things your sales should give you:
Faster sales Cycle
More customer
More profit
He then walks you through the 9 sales accelerators for you to assess your sales process in your business.
One thing Petar touches on that really drives a hardcore home hitting message especially if you are a business own who has been around for a while… is your sales process dependent on you???
Meaning if you don’t sell your business wont make money? Meaning that you don’t have anyone else who can do the sales as good as you in your team. Petar shares exactly why that is the bottle-neck and why your business will never grow into a scalable empire that you may desire.
If you want to know more about creating your own ‘businesses way to sell’ using the Reverse Selling Method you can contact Pete directly at sellmore@petarlackovic.com.
Enjoy today’s episode,
Annette xx
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