Herpreneur™

HP 82: The Best Sales Strategy For Your Business

Have you been thinking about launching a new product?
Launching a product can be as stressful as actually creating one, but the best time to launch is when another product of yours is reaching the peak of its sales success so that you can keep that much-needed cash flow coming in to keep the business afloat and also ride that momentum into the next wave of sales. Listen in to take note of the effective strategies I’m going to share.
Got a question for me?
… I’d love to answer it send it HERE
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The post HP 82: The Best Sales Strategy For Your Business appeared first on The Wellness Couch.

HP 81: Brookfarm – Australia’s Leading Producer Of Gourmet Macadamia Products

From businesswoman to an awards judge to a firefighter with Pam Brook.
It all started when Pam was playing a blindfold game with a group of friends. The game was to stab a pin on the map of Australia and relocate there. The game that started out as tongue and cheek is what ended up leading Pam Brook to her new life’s journey.
The becoming of what is known today as Australia’s leading producer of gourmet macadamia food products.
Pam Brook is co-founder of Brookfarm. Brookfarm was the NSW and Australian Telstra Business of the Year in 2007. After years of numerous awards, Pam now is a judge of the Telstra Business Awards and shares her professional view as a judge, giving great insights and advice.
Brookfarm is Australia’s leading producer of gourmet macadamia products known for its Macadamia Mueslis, Walkabout Mixes, and their newest snack “Puffcorn” which is perfect to munch on while sipping on a glass of your favourite drop…guilt free of calories!
Mentions on the show:
Brookfarm Website
Puffcorn
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HP 80: How To Reach Your Sales Goals

How are your sales going?
Today I’ll share with you this groundbreaking formula (Well, I’ve taught it for years, but why reinvent something that is awesome).
This formula helps you know EXACTLY how many sales appointments you need to be booked in to reach your target.
I know talking numbers might not totally excite you, but I PROMISE once I teach you this, you might just start LOVING them and thank me.
In this episode, I’ll share the difference between a budget and target… and what percentage you need, to make a profit.
Also, I’ll share a gift with you. Yep! A free download that you can get HERE
Got a question for me?
… I’d love to answer it send it HERE
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Listen on Annette’s website
The post HP 80: How To Reach Your Sales Goals appeared first on The Wellness Couch.

HP 79: Flora & Fauna: The Largest Vegan, Eco-Friendly Online Store In The World

It took 2 years before Julie made the decision to burn her full-time employment bridges to play full out with Flora & Fauna. Until then, she had been working on her business at night.
Only 3 short years after that decision, Flora & Fauna became known as the largest vegan, eco-friendly store in the world. Julie found herself gracing the stages of accepting awards for Telstra Small Business in NSW, Best online retailer 2018 ORIAs as well as Top 50 People in Australia for eCommerce.
How did it all start?
Julie Mathers found herself looking at the ingredients of a lipstick which then started the query “… what is actually in this product?” “Has it been tested on animals?”
The more she questioned the more she realized that there was a massive hole in the marketplace, for needing more integrity and transparency of products in skincare and beauty.
What started as an online store 2014 with 300 products in beauty, has now rapidly grown to 8000+ products, anything from houseware goods, to food to fashion.
This down to earth “Mother Teresa of retail”, that’s what I coined her on the show, is one the first Australian businesses to be certified with BCorp (known for better business). Julie shares the grueling audit that her business went through to get the tick of approval and badge of honor….please understand that only 200 businesses today in Australia actually have it! WOW! Right?
You can find out more of Flora & Fauna here
Enjoy this interesting interview about amazing organic growth (Pardon the pun)
Annette
Mentions on the show:
Flora& Fauna Website
Flora& Fauna Instagram
Flora& Fauna Facebook
Check out Annette’s socials:
Instagram
Facebook page
Listen on Annette’s website
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HP 78: How To Stay Motivated When Going Through Tough Times

If you are going through some challenges right now, feeling down, stress or depressed, todays episode is a message exactly for you then.
Today I share three things to help you keep moving forward.
1) Mindset
2) My story of a recent time that tested me and how I overcame it
3) Idea on things that help you shift from challenged to succeeding
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Got any questions for Annette? Feel free to drop it here
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HP 77: Rejuvenators with Kym Power

Now known as the go- to-Holistic Therapist trusted by Kylie Minogue, Lady Gaga, Shania Twain, Anthony Robbins, Bruce Springsteen.
Kym Power’s business  journey  started out 27yrs ago from a passion in something so simple…just wanting to serve her massage clients with the highest level of etiquette
When Kym started her little 1 woman massage service saw her booked out for 3-4 weeks in advance. Quickly the news traveled fast about Kym’s special healing abilities. For the next 4 years had Kym working around the clock; 24hrs a day
This demand left Kym no option but to scale her, 1 person, massage business to today what is the largest hotel massage serve in Australia.
Today’s story is about the journey of Rejuvenators and also takes a holistic twist…of course, it does!
Mentioned on the show:
Kym’s free mediation download
Rejuvenators
Website: Kym’s Powers holistic coaching
Register to Kym’s upcoming private wellbeing coaching program – Recharge Me
I never shed so many tears as I have in an interview. She truly is one special women.
Blessed!
Annette
Listen on Annette’s website
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HP 76: Stressed and Feeling Burnt Out?

Stressed and feel like you’re burning out?
You’re not alone.
After surveying 54 business women in 2019, I found out that the highest score that was ticked for 2020 was “How to stay happy and not burn out with being in business”
Today I share some of my insights in what I feel is part of the magic solution.
Well to be honest it’s my silver bullet that has helped me strip weight, be a happier mum, wife and loving life again.
Listen on Annette’s website
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HP 75: Helping Babies Breathe – The Story Behind The Snotty Nose Boss™ with Laura Klein

She got punished because she was selling more than the supplier and that TV and radio stations wanted her to showcase this product … simply as she was so passionate about helping babies breath easy.
But as all good challenges do…they push those who are ready to open the next door of inspiration and that’s exactly what Laura did.
Laura Klein founder of the Snotty Nose Boss™ had her online shops best selling product stripped from her which later turned into the biggest million dollar favour.
In this episode, we hear about how a school teacher turned entrepreneur grew her business to a multimillion-dollar business from cleaning babies noses.
Mentions on the show:
15% off Discount code: AnnetteThe Snooty Nose Boss WebsiteDiffusers & essential oil pack
Enjoy
Annette xx
Listen on Annette’s website
The post HP 75: Helping Babies Breathe – The Story Behind The Snotty Nose Boss™ with Laura Klein appeared first on The Wellness Couch.

HP 74: How does using controversial language affect a personal brand on social media? with Annette Lackovic

Q: How does using controversial language affect a personal brand on social media?
Today we talk about the importance of ‘personality’ behind the brand.
Today’s question can be read below:
Hello Annette,
It’s always great to watch your sessions and as always, I love the energy. It’s guaranteed to pick me up every single time!
Question: How does using or promoting controversial content on social media especially LinkedIn impact your personal brand?
Example: I seem to have better traction on videos when I use the word Bullsh!t?
I am curious about your thoughts on this and if you would recommend having more candid conversation style video content on LinkedIn?
Enjoy xx
Got any questions for Annette? Feel free to drop it​ here
Listen on Annette’s website
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HP 73: No Pong! with Melanie McVean

What’s known as one of the fastest growing natural deodorant brand in Australia, started out as a Melanie McVean’s home DIY personal product that her husband needed to use on a holiday (as he forgot his commercial brand guys deodorant).
He was so taken by surprise by how he had no pong (Yes pun intended). Melanie’s husband, Chris marketing brain started firing up on wanting to get this amazing product out to the world.
Today we hear the journey of this husband and wife team kill’n it with this what’s now a multi-million dollar business.
Mentions on the show:
No Pong website
Listen on Annette’s website
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HP 72: Why Does Facebook Ad Retargeting Work? With Annette Lackovic

Today I answer a question about helping you get more bang for buck when you are marketing on Facebook and Instagram.
We first take a look back at what worked in ‘old school marketing, then fast track to the psychology of why people buy and why retargeting works.
You can watch the video of this teachings here, as I draw a few things on this episode.
Enjoy!
Annette xx
Got any questions for Annette? Feel free to drop it​ here
Listen on Annette’s website
The post HP 72: Why Does Facebook Ad Retargeting Work? With Annette Lackovic appeared first on The Wellness Couch.

HP 71: IIXIIST – The journey of a multimillion dollar swimwear brand with Rebecca Klodinsky

Launching her swimwear business at 24 and transforming it over the years to a $7M a year brand; with celebrities knocking on her door to wear her designs. Entrepreneur Rebecca Klodinsky remains down to earth.
This globally recognised Australian Swimwear Brands has over 225K followers on Instagram and continues to crave the way in sales even though sadly a handful of Australian swimwear brands went into administration during COVID.
Rebecca has certainly had her fair share of hard knocks along the way, personally and professionally. As she openly shares on this interview and believes that pure authenticity is the only way to be.
Today we hear the journey of how IIXIIST swimwear was created and Rebecca’s give such great business advice to fellow business women.
I really loved my interview with Rebecca, she’s one uber cool calm chick.
Mentions on the show:
IIXIIST Instagram
IIXIIST Website- Shop here now
Enjoy
Annette xx
Listen on Annette’s website
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